You don't want to miss out on this one if you've ever struggled to figure out the perfect price for your offer. I'm going to share my simple strategies and systems with you to make more money online and have a greater impact on the world.

There are so many mistakes and misconceptions that I see people make when it comes to pricing. And I am addressing all of them and going deep on how specifically you should price your offer if you want it to be the perfect price for your offer. 

Why “Charge Your Worth” is Total Crap

That, in my opinion, is total nonsense. But don't worry, I have a good reason to believe this. The first is that your worth is not monetary; rather, it is unlimited and infinite. And I think that when people hear this, what they end up doing is subconsciously tying their worth as a human to the price that they have for their offers. And this is an incredibly toxic thing to do. Because your price is not your worth, you are worth so much more than what somebody is paying for your offer. And so I want you to disassociate those two things now if you've ever had them wrapped up because somebody told you to charge your worth. After all, that's total crap.

The second thing is, pricing isn't just about you. Pricing is a relationship between two people. 

When you only consider one side of that equation, which is caring for yourself, you're likely falling flat for your ideal clients because your pricing is a relationship between you and your client.  

It's an agreed-upon number. If you're only concerned with charging your worth and making your price reflect your worth as a human and you're not paying attention to the other side of the relationship, you'll end up with pricing that feels like attachment and doesn't align for you.

And it'll completely miss the mark with your ideal client. So instead of calculating your worth, let's talk about what you should do. Your price might be the thing that's pushing people away. And it might even be doing it without you realizing it. 

The Most Important Thing to Consider When It Comes to Your Prices

This is basically to know and master your own business. You have to set expectations for your customers. If your ideal client is somebody who cannot afford the price that you have, there's a mismatch in alignment there. You're not pricing yourself appropriately for your ideal clients. 

So you must ask yourself, "Is this price attracting my ideal audience member?" It does an excellent job of qualifying people who are either not ready for that commitment or are not ready to make that investment. However, it also does a good job of telling your people who is the best fit for this offer.

What Your Price is Subconsciously Conveying to the People You’re Marketing to

Your price subconsciously sets an expectation. It creates this bond and creates a contract between you and your client, who is paying this price. It also establishes the expectation of the offer's value. It sets up the expectation of "Okay, I've invested this much money, so I'll invest this much time, or I've invested this, so I should get a return on that investment." And so your price sets an expectation of what to expect when they get into your program. Your price also does a really good job of qualifying your audience. \

There are more things to consider and more factors that might help you determine the perfect prices for your offer.

Want to go more in-depth about this topic? Listen to the full episode here.