You’re probably familiar with what a launch is, but do you know what comes before it? Today I am breaking down must-dos BEFORE your launch. Oftentimes I see people say “I'm ready to launch!” and they plan to do their launch like a week later to varied results, but I want to talk about what three things absolutely need to happen before you launch.

First things first: you need someone to launch to. I know there are other people out there saying the launch grows your list and you don't have to have a list to launch, and honestly I think that's a bunch of bullcrap. Because your launch can only grow your list if you’re running paid ads. And you can only really run successful paid ad campaigns once you have a launch you know converts - see how that works? So really taking that time before your launch to cultivate a list of 100 qualified, aligned, ideal clients is crucial, because otherwise you’re basically launching into the void. Going into what I call “audience building mode” is something that is so essential but so often overlooked because it really can make or break your launch. Now audience building mode doesn't mean just growing an audience for the sake of growing an audience, like hopping on Instagram and jumping in on the latest reel trend just to get names on a list. So rather than just building an audience and more people in like really focusing on the number, focus on the quality of those leads. Develop an audience qualifier, get curious and stalk Facebook groups filled with your ideal clients, study and learn their pain points and how you can help them solve their problem. And even if this means pushing your launch off for a month or so I promise it will be a month well spent.

Piggybacking off that last bit, the second thing you need to do before you launch is get clear on the problem that you solve. This is really all about your messaging, because the way that you articulate what you do matters. And this is a lesson that I've learned over, and over, and over again, because your launches are an opportunity to test your messaging and tweak it. If you think that it's a “set it and forget it'' thing, when you're really first starting out and trying to build that scalable launch asset, then you're going to be in for a rude awakening. Your messaging will improve the more that you put it in front of people and I really learned this lesson the hard way. Back when I was first launching the program that's now helped over 800 people, my messaging at the very beginning was really, really vague. And it was really vague because I thought that it needed to be big. I didn't want to exclude anybody, right? I wanted everybody to feel like they could relate to my messaging. But at the end of the day, my program helped solve a really specific problem for a really specific person. And without using specific messaging, I wasn't attracting the right people at all. It needs to be the carrot that attracts the right rabbit for your offer. And if your messaging is not even a carrot, if you're just throwing vegetables out there, you don't know what you're going to catch, right and so being as specific as possible, you can put out a carrot that will attract the rabbit who's the right rabbit, for your offer.

I’m going to get a little controversial here, but last but certainly not least, you need to have a scalable, results-driven offer. Yes, I recommend that you have an offer before you launch. This is something that is very contrary to what so many, so so many leaders in the industry talk about and I completely disagree with the whole “Monetize Before You Make It” messaging (there! I said it!). It's a good opportunity to create content around the things that you're recording in your program. But it really sets you up for success in the long term, because you're going to be so knee deep in your content by creating your program that you can talk about it on social media. So if you're struggling to create content that leads to your offer, why don't you build your offer first, and then use that process of building your program out to create content about it. And in that time, you can start attracting that audience and building your list up to more than 100. So you have the right people in your audience who want your offer. It really is a win-win situation.

When you finish listening, I'd love to hear what you think! Take a screenshot of you listening on your device, share it to your Instagram stories and tag me, @jess.oconnell_! Or join us in the Facebook group to share your takeaways! Or slide into my DMs, I’d love to hear what your biggest takeaways are! 

And make sure you don’t miss out on my NEW Masterclass “Learn how to Launch your Signature Course by following the Scientific Method”. Register today at jessoconnell.com/experiment

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